We conducted an in-depth brand audit to understand the current perception of Golden Crust Bakery and analyzed competitors’ packaging to identify opportunities for differentiation.
To create a new brand identity for Golden Crust Bakery that highlights their artisanal craftsmanship, commitment to quality ingredients, and rich heritage.
We conducted an in-depth brand audit to understand the current perception of Golden Crust Bakery and analyzed competitors’ packaging to identify opportunities for differentiation.
The concept focused on the bakery’s roots in traditional bread-making techniques, emphasizing the handcrafted nature of their products.
We developed a series of packaging designs that incorporated the new visual identity. The design featured: Illustration, Typography and Color palette.
We conducted an in-depth brand audit to understand the current perception of Golden Crust Bakery and analyzed competitors’ packaging to identify opportunities for differentiation.
The concept focused on the bakery’s roots in traditional bread-making techniques, emphasizing the handcrafted nature of their products.
We developed a series of packaging designs that incorporated the new visual identity. The design featured: Illustration, Typography and Color palette.
The rebranding and new packaging design led to a 30% increase in sales within the first six months.
Customer feedback was overwhelmingly positive, with many praising the new packaging for its elegant design and the way it communicated the quality of the bread. The refreshed brand identity also attracted a younger demographic, expanding Golden Crust Bakery’s customer base.